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23.02.2011
3d
Movie Boom
3D
Movies booming as never before
Consumers
are excited about 3D movies
A survey commissioned by the well-known International 3-D Society revealed a
substantial market for 3D movies. According to their figures, about 60 percent
of all adults still have to see a 3D movie - a huge potential for the 3D movie
industry.
Given these facts, there is certainly a wealth of significant opportunities
for 3D movies in the future.
The vast majority of those interviewed for the survey - in fact a total of 74%
- think that today's 3D films are actually better than the
"traditional" 2D movies they have seen. A large percentage (ca. 30%)
find 3D movies absolutely incredible!
The survey of 1008 adults was conducted by Opinion Research Corporation for
the International 3-D Society in Fall 2010. One more important thing can be
concluded from the figures: young people between 18 and 34 are most likely to
have seen a 3D movie because they are the ones that set the trend.
Jim Chabin, President of the International 3-D Society is very optimistic
about the future possibilities of 3D movies. Given the fact that so many
people still have yet to see a 3D movie, the market can expect a significant
growth.
3D movies will also beat traditional High Definition TV when it comes to
quality and viewing experience - at least this is what more than 50% of all
adults nationwide expect. On top of that, there will be a transfer: people
will buy their own 3D TV set to watch the movies at home instead of going to
3D cinemas. This will happen as soon as affordable 3D TV sets become available.
3-D Info
Everybody talks about 3D technology.
And Hollywood has invested millions of dollars in 3D cinemas.
3-D films are well established in cinemas nowadays. In 2009,
3D movies had a 10 percent market share. And home theater
manufacturers like Sony, Panasonic, Samsung and others will
also be launching 3D TV sets in the US sometime mid-2010.
The Blu-ray Disc Association has adopted the Blu-ray 3D
specs. According to an opinion poll, around 80%
of movie goers who have seen a 3D film on the big screen
want to watch the movie in 3-D at home, too. Threedimensional
films are a great opportunity for an unforgettable home
cinema experience. The most successful film of all times is
Avatar which was filmed in 3D.
James Cameron:
"Stereoscopic 3-D is the most exciting evolution in cinema presentation
since color and widescreen. The question for film-makers is not 'why 3
D?,' since the reasons are obvious, at least to audiences, and the
negatives have all been removed. The question should be 'how do I make 3D
movies a part of my art?'"
3D
Home Theater
Ron Epstein from the Home Theater Forum.
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